Performance Marketing
Industry News

MadrivoOPM Launches New Affiliate Marketing Partnership with Leading Motorsports Retailer MAG Group

MadrivoOPM will be taking over management of the affiliate channels for MAG Group’s Motorcycle-Superstore.com and JPCycles.com. The partnership will leverage MadrivoOPM’s professional expertise along with MAG Group’s extensive brand recognition in the motorcycle parts and accessories industry. read more »

MadrivoOPM Expands Its Executive Management Team with Additions of Mike Bump and Amanda Lucas

MadrivoOPM, the outsourced program management arm of integrated media firm Madrivo, continues to expand its influence and expertise in the affiliate marketing space with the hiring of its new Director of Business Development Mike Bump and Senior Affiliate Manager Amanda Lucas. read more »

Pub Concierge Explains the IP Address Transfer Market in its ‘Digital Real Estate’ Series

The IPv4 address transfer market has become a lucrative yet under-discussed revenue opportunity in today’s business world. Integrated media agency Madrivo shed light on this issue in its recently-published ‘Digital Real Estate’ blog series. The current marketplace for IP addresses can trace its origins to the Internet’s very development. read more »

MadrivoOPM Reveals How OPM Services Create Financial Success for Advertisers and Publishers at Affiliate Summit West 2015

MadrivoOPM, Madrivo’s Outsourced Program Management division, reveals why affiliate marketing requires professional program management and how it accomplishes that goal. Company representatives will be available to speak with at the upcoming Affiliate Summit West conference in Las Vegas, Nevada from January 18th-20th. read more »

MadrivoOPM to Debut at Affiliate Summit West 2015

Madrivo, a forerunner in the affiliate marketing space and pioneer of techtelligence, recently launched an OPM division designed to match online retailers with their target demographic as a means of fostering new customer acquisition and maximizing profitability while simultaneously developing a positive reputation around the advertised brand. Madrivo’s OPM division, MadrivoOPM, will be at Affiliate Summit West in Las Vegas, Nevada from January 18th through January 20th to introduce everything an OPM has to offer to advertisers, networks, and affiliates alike.  read more »

Linda Woods on Her Re-Entry Into Affiliate Marketing

James speaks with Linda Woods, the Managing Director of Integrated Marketing Services for Madrivo, on Her Re-Rentry Into Affiliate Marketing. Linda recounts her work in affiliate management, teaching and training retailers on how to implement affiliate marketing from Commission Junction to PartnerCentric to Madrivo. read more »

Renewable Energy Embraces Affiliate Marketing to Drive Growth

The recent announcement that Lead Genesis, a customer acquisition firm specializing in the solar energy market, partnered with MadrivoOPM to launch a new affiliate marketing program signals the meeting of two fast-growing industries. Renewable energy, in the forms of wind, solar, biomass, etc. has finally come into its own as both research and international adoption have reached critical mass. read more »

Dear Advertiser, Affiliate Networks aren’t the same as Affiliate Managers

I was chatting with a prospect the other day about MadrivoOPM’s services and he told me he didn’t need an OPM (Outsourced Affiliate Program Manager) because he was already using in one of the big networks. I asked him if he was paying their basic rate or the high fees for Account Management Services. He admitted he was only paying the basic fee and didn’t even know about account management. And how was his affiliate program doing? Not well, he said sheepishly. read more »

How to Grow Your Affiliate Program with an OPM

An outsourced affiliate program manager, commonly referred to as OPM, can catapult the growth of a company’s market exposure and net revenue. Assuming the right person is hired, an OPM will effectively manage all aspects of an affiliate division, from the designing of the creative assets to negotiating terms and conditions for potential publishers.  The most-qualified OPMs are capable of developing their clients into top players in their respective industries through specialized advertising strategies and a sophisticated network of experienced affiliates who utilize their knowledge and resources to maximize conversion rates. read more »

MadrivoOPM Launches New Affiliate Program Partnership with Solar Energy Customer Acquisition Firm Lead Genesis

MadrivoOPM is proud to announce its new partnership with Lead Genesis, a lead generation company specializing in the renewable solar energy sector. This new relationship marks the beginning of Lead Genesis’ brand-new affiliate program, which MadrivoOPM will oversee and manage. read more »

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