Madrivo’s expertise in customer acquisition provided as many as 3,300 leads per month and raised more than $14.4 million dollars for the life insurance industry.

Madrivo's Lead Generation Campaign Helps Thousands of Americans Find Affordable Life Insurance Policies

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Madrivo connected over 1.8 million Americans with Fidelity Life’s affordable and accessible life insurance coverage across top producing media channels.

Challenges

Madrivo has earned a strong reputation in the online lead generation space due to their enhanced data-driven marketing strategies, precise analytics, and commitment to ethics and compliance.

Larger View

In 2012, Fidelity Life, the well-known insurance provider, was just starting to introduce digital advertising initiatives into the marketing mix and reached out to Madrivo for media buying guidance. The buyer had heard of Madrivo, a digital marketing agency commonly referred to as the “email giant” in the affiliate space, and wanted expertise on generating high-quality leads. Madrivo’s ability to connect the buyer with thousands of eligible applicants to become lifelong Fidelity Life customers was an opportunity that couldn’t be ignored. Madrivo was the first media agency to explore email media for Fidelity Life, and the results of the initial campaign did not disappoint.

How Madrivo Helped

Madrivo’s success came as a result of the ability craft a media strategy that aligned with Fidelity Life’s goals and vision. Based on demographic and psychographic analysis coupled with behavioral profiling, Madrivo’s data-driven email marketing strategies engaged with consumers spatially and temporally. Madrivo currently generates roughly 3,700 qualified leads a month and over 40,000 qualified leads per year. That’s more than 1,700 approved Life Insurance Policies a year. Fidelity offers a range of products based on differing family needs, including life insurance policies that average $60 per month, or $720 a year. Consequently, Madrivo’s affiliate media generates in excess of $1 million in annual revenue for Fidelity Life.

Ronen Hamatian, CEO of Madrivo, recently spoke about the campaign, saying, “Madrivo’s lead generation and customer acquisition strategies have helped thousands of Americans protect themselves from the unexpected. This is important to us because we strive to not only provide cost-effective digital marketing solutions to global brands, but also contribute our talents to the greater good of humanity. Working alongside a reputable life insurance carrier has nurtured a win-win situation among everyone involved.”

"Madrivo’s quality is unmatched when it comes to New Customer Lifetime Value. Email is the most cost effective channel for new client acquisition for Fidelity Life, and Madrivo is at the top of the charts. They have the top in-house email marketers, great account management support and a team of people that respond to every need you have in minutes. Working with Madrivo is one of the best things you will do for your brand!" - VP of Affiliate Marketing Fidelity Life
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Results

Since inception, Madrivo’s access to media has reached over 4 million consumers and converted more than 180,000 eligible applicants, generating a total of $6 million in revenue for the life insurance industry. These numbers are expected to grow significantly in the coming years with more and more consumers seeking life insurance coverage each day. Taking into account the hundreds of leads that converted to a life insurance client each month, Madrivo’s access to an engaged customer base has already contributed $129 million to Fidelity Life since 2012. With market trends transitioning towards mobile, display and native ad placements, Madrivo plans to further the impact through new media channels while continuing the successful email and display media for this proven lead generation campaign. When Fidelity Life was asked about the partnership with Madrivo, the VP of Affiliate Marketing stated: “Madrivo’s quality is unmatched when it comes to New Customer Lifetime Value. Email is the most cost effective channel for new client acquisition for Fidelity Life, and Madrivo is at the top of the charts. They have the top in-house email marketers, great account management support and a team of people that respond to every need you have in minutes. Working with Madrivo is one of the best things you will do for your brand!”

Madrivo’s lead generation and customer acquisition strategies have helped thousands of Americans protect themselves from the unexpected. This is important to us because we strive to not only provide cost-effective digital marketing solutions to global brands, but also contribute our talents to the greater good of humanity. Working alongside a reputable life insurance carrier has nurtured a win-win situation among everyone involved.

- Ronen Hamatian, CEO of Madrivo