THE PROPRIETARY TECHNOLOGY. THE CUSTOMER IS DEFINED, LOCATED, ENGAGED, AND DELIVERED. PERFORMANCE MARKETING AND INCREASED ROI THROUGH TECHNOLOGY, ANALYTICS, AND DATA.
Big data has an average marketing ROI of 20%, adding over $100B of value annually
Madrivo employs a team of over 50 technology experts managing millions of transactions daily. Let the power of data springboard decision-making and the efficiency of campaigns, customers, and creatives.
74% of online consumers will purchase from a well targeted and relevant ad
Demographic and psychographic customer segmentation, integrated with behavioral modeling and recursive feedback loops, allow the technology at Madrivo to deliver, on average, 35% higher conversion and purchase rates.
71% of the 210 million online consumers shop with tablets and smartphones
Madrivo currently delivers 34% of its advertiser’s online ads to mobile devices and tablets. This represents a 50% increase from the previous year as advertisers leverage Madrivo’s mobile expertise in utilizing Android, iPhone, and iPad devices.
The right offer can increase consumer response by over 100%
The combination of the best offer, optimal creative, and correct device can generate a customer reponse rate that is double the rate of a general campaign. By 2020, 85% of consumer purchases will occur without any human intervention, leading to an increased importance of understanding consumer behavior through technology, patterns, and historical data.
90% of mobile searches lead to a response and 50% lead to a purchase
70% of online consumers research a product or service through a mobile device in the process of making a purchase. By using the correct demographic and user pro!les, mobile searches can be segmented even more efficiently than traditional print and computer online advertising.